For those with low product knowledge, both the design quality and product attitude directly affected buying intention while only product attitude worked among the people with high knowledge.
对于少产品知识的被访者，购买意向受到设计质量和产品态度的直接影响，而对于多产品知识的被访者，产品态度直接影响购买意向，而产品质量和设计质量通过产品态度间接影响购买意向。
参考来源 - 产品来源国对消费行为的影响研究·2,447,543篇论文数据，部分数据来源于NoteExpress
Emotion states have remarkable effect on impulse buying intention;
情感状态对冲动性购买意图有显著影响；
Which one is the most efficient element in triggering your buying intention when you see an advertisement? (Please circle one answer only.)
当您看广告时，哪一种元素是最有效触发您的购买意向？(只能选择一个答案)。
He hasn't the slightest intention of buying himself oysters, or meat, or fish. Not as long as I am there, at least.
可是这一切不过只是叫我发馋而已，他根本就不打算替自己买牡蜗、肉、鱼，至少我在这儿期间他不会买。
应用推荐